Class Summary |
AdaptivePricingPolicy |
A pricing policy that extends LinearPricingPolicy and tries higher
bids when the bids are not able to |
BiddingPolicy |
A bidding policy makes decisions on a particular aspect of a bidding
strategy. |
BroaderSpecialtyTargetedTypingPolicy |
An ad policy that uses the targeted ad only if the targeted component or
manufacturer is the advertiser's specialty. |
CapacityBasedSpendingPolicy |
A spending policy that is also valuation-based but adjusts the overall
spending limit based on the capacity assigned. |
FixedSpendingPolicy |
A spending policy that imposes a fixed daily spending limit but no limit on
each individual ad auction. |
GenericTypingPolicy |
An ad policy that always uses the generic ad to display. |
LinearPricingPolicy |
A pricing policy that calculates bid prices with a linear function of the
valuations. |
PricingPolicy |
A policy that determines the prices to offer. |
ProfitabilityBasedSpendingPolicy |
A spending policy that imposes a fixed daily spending limit, and limits for
individual ad auctions based on the profitabilities of bidding in the
auctions. |
SmoothSpendingPolicy |
A spending policy that dynamically adjusts the overall spending limit by
examining how much the spendings over a sliding window fluctunate. |
SpecialtyTargetedTypingPolicy |
An ad policy that uses the targeted ad only if the targeted product is the
advertiser's specialty. |
SpendingPolicy |
A policy that determines the spending limits in ad auctions. |
SummitBasedSpendingPolicy |
A spending policy that considers the distribution of costs and profits. |
TruthfulPricingPolicy |
A pricing policy that always bids at the valuations. |
TypingPolicy |
A policy that determines the types of ads to use. |
UnlimitedSpendingPolicy |
A spending policy that does not impose any budget constraint. |
ValuationBasedSpendingPolicy |
A spending policy that imposes a fixed daily spending limit, and limits for
individual ad auctions based on the valuation of a click for most of the
game, and higher spending limits in the last bids. |