Marketing & Advertising Reference Library

Internet Statistics and Demographics

• CommerceNet and Nielsen Internet Demographics Survey
  
• Hermes Corporate Panel Survey
  
• GVU Fourth WWW Survey Results - December 1995
  
• 1995 Internet Growth Statistics from Merit Network, Inc.
  
• O'Reilly and Trish Business Survey
  
• The Internet Society Databases
  
• FIND SVP's Survey Info
  
• Collected Survey information, opinions and demographics from the Internet community
  
• Analysis of registered Commercial Domains
  
• Results of SRI's Online User Psychographic Study and Trend Predictions
  
• Yahoo's Internet Statistics and Demographics Index
  
• Internet Domain Survey 1995
  
• WWW Consortium White papers on Tracking Internet Populations
  
• MIDS Internet statistics
  
• TurnPike Demographic Survey of Users
  
• Internet Business Statistics
  
• U-Do-It Internet Estimator: Sources by D.C. Denison
  
• I/PRO Web Measurement System
  
• IPA Online Advertising Index
  
• Interactive Traffic Resource
  
• SRI's Online Psychographic Battery: Values and Lifestyles (VALS)Typing Program
  
• Meyer's Briggs Personality Sorter
  

Internet News Reading List

• Internet Business News
• Internet Conference Calendar
  
• Advertising Agencies on the WWW
  
• Advertising Age
  
• EDUPAGE, from EDUCOM
• GNN I-Media center
• In, Around, and Online - Events in the Consumer Online Services Industry
• NewsPage - News from Technology industries
• Information Age - The Newspaper of Electronic Commerce
• The Nando Times Information and Technology Report

Archives of Marketing Discussion Lists

• Internet Marketing Discussion List Archives Detailed and often lively discussions concerning all aspects of marketing and advertising on the WWW.
• Internet Business Support Groups
• Searchable List of USENET FAQs

Case Studies

• Advertising on the Internet Frequently Asked Questions File
  Excellent FAQ by Michael Strangelove, editor of the Internet Business Journal
• Intel's Corporate Guideline Development Process for Internet Usage, Part I
  
• Intel's Corporate Guideline Development Process for Internet Usage, Part II
  

Tutorials and other Training Resources

• Internet Acess Providers Worldwide
• Demystifying the Internet
• Escort Tutorial
• Exploring the Internet
• Easy Internet - Introduction
• Internet Trainer's Frequently Asked Questions (FAQ) List
• Learn the Internet
• Patrick Crispen's Internet Roadmap

WWW Design Critique and Content Development

• Examine the sites of the winners of the top 25 Best Business Web Sites selected by the editors at Interactive Age, along with commentary on each site. A great way to gather ideas for developing your own site and learn about how to avoid mistakes.

HTML for the WWW Tutorials

• ICONS & HTML Flags- Rutgers University Archive
• Webmaster Starter Kit
• How to do HTML Forms
• MS Windows HTML Editors

Government Data and Resources

• FedWorld Home Page
• 1990 Census Data Lookup Demographic Data
  
• The 1994 Statistical Abstract
  
• Library of Congress
  
• STAT-USA
  
• Central Intelligence Agency Home Page: .
  
• U.S. Department Of Commerce Information Services
  
• Search U.S. Patent and Trademark Office Archives.
  
• Recent SEC Filings
• Congress: Status of Bills Search Form

Other Reference Tools

• AT&T 800 Number Directory and Query Interface
  
• Koblas currency converter
  
• Mortgage calculator
  

  Search Tools and Subject Directories

• Easy Interface for Many Internet Search Tools
• Yanoff List
• Virtual Library
• Silver Platter Index
• Scott List by Subject
• Planet Earth Superlinks!
• Galaxy by Subject
• Collected WWW Search Engines
• CUSI Search Engine Interface
• OTIS Directory/Resources

Business and Economic News

• The Holt Financial Report
• Market Watch
• Stock Quotes
• Dow Jones Industrial Average Graph
• Providence Business News
• The Tacoma News Tribune Business
• San Francisco Chronicle Business
• Money Magazine - Market Watch
• San Francisco Examiner News Wires Page
• International Currency Exchange Rates

For Even More Links:

• HO's Electronic Commerce WWW resources
• Vanderbilt University Project 2000 Home Page

Sports

• San Francisco Chronicle Sports
• Tacoma News Tribune Sports
• Sports Illustrated Cover Story
• Today's MLB Baseball schedule
• Today's NBA Basketball schedule
• Today's NFL Football schedule
• Today's NHL Hockey schedule
• Today's AHL Hockey schedule

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